Time Warner explores on-demand DVD model -- will it work?

Filed under: Time Warner (TWX), Amazon.com (AMZN), Walt Disney (DIS), Viacom (VIA), Sony Corp ADR (SNE), Media World, Film

I love this news item, and I think shareholders of Time Warner (NYSE: TWX) -- parent company of BloggingStocks -- should, too. Time Warner wants to allow customers the opportunity to buy titles from the media conglomerate's movie catalog via an on-demand DVD protocol. So, if a movie isn't currently available on retail shelves, you could still order it. The title is copied to a disc and sent off to the consumer. No fuss, no mess, no inventory to manage. It's great!

I think on-demand DVD manufacturing needs to be exploited in a bigger way. It isn't new, but you don't really hear about it. Viacom (NYSE: VIA) and Amazon's (NASDAQ: AMZN) on-demand publishing arm, CreateSpace, use it as a way of selling content without carrying inventory. I'd have to believe that if such services were promoted on an extensive basis, they might catch on.

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