Filed under: Microsoft (MSFT), Next big thing
I'm a recent user of Twitter. For the most part, I'm not sure about the value proposition. But in light of the site's enormous popularity, I had to take a look.
Well, Microsoft (NASDAQ: MSFT) is also interested -- and is willing to throw some bucks at it. Yes, Twitter is growing up and trying to find ways to monetize its user base.
The initiative is called ExecTweets. As the name implies, this is for business-types (the kinds of people who -- I guess -- buy Microsoft software). That is, Microsoft has a site, in partnership with Federated Media, to aggregate tweets from executives. For what? I'm not sure. And how will we know that the tweeters are executives? I'm not sure of that, either.
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