Filed under: Wal-Mart (WMT), Columns
Welcome to the 101st installment of The Wal-Mart Weekly, a column dedicated to bringing you insight, wit, facts, results, opinions, and just a bit of everything else when it comes to a very hot topic these days: Wal-Mart.
Wal-Mart Stores, Inc. (NYSE: WMT) has been the sole shining light at retail for over a quarter now as the recession deepens and retailers see huge slowdowns in spending. More customers have "traded down" to Wal-Mart to conserve cash while buying the basic necessities and the world's largest retailer has seen consistent growth as a result.
The company, in many ways, is doing what has always worked: marketing on value. The company can try as many upscale experiments as it wants, but it is and always will be the place where the masses shop for everything they can while saving every possible penny. But Wal-Mart is not resting on the value proposition alone from recent changes I've seen. The stores are getting cleaner, less cluttered, and easier to navigate. Yes, this is a big deal.
Continue reading Wal-Mart Weekly: More price rollbacks and clean, spacious stores